Notion & Airtable System Design

Systems designed
for how you
actually work.

Custom operational solutions for organizations, teams, and individuals. I map how work actually happens and then build systems around it.

phone Schedule Call
Shelby W.
5
Wednesday, March 7, 2026
Hi, Shelby!
Track you & your team's progress here.
11
Supported
33
In Progress
50
Completed
22
Emails
Priorities
3 active
Logistics meeting
Elevate Growth · High
2:30pm
Schedule calls
Northstar LLC · Medium
3:00pm
Onboarding
Comply Inc. · Normal
4:00pm
67%
Emails
5 pending
Client Proposal Draft
Elevate Growth Co.
Team Update
Internal · Weekly
Invoice #1023
Northstar LLC · Due Today
40%
Client Onboarding Checklists
Elevate Growth Co. 76%
Send welcome packet
Complete partner training
Set up donation bins
Confirm pickup schedule
Launch partner drive
Northstar LLC 90%
Send welcome packet
Confirm pickup schedule
Schedule follow-up
Update partner database
Launch partner drive
Project Progress
↑ 25% this week
Lumen Creative76%
Meridian Co.90%
Radius Studio48%
SOP Library62%
Tuesday
February 17, 2026
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Meetings
3 today
Daily Standup
Team · Recurring
9:00am
Project Sync
Elevate Growth Co.
11:00am
Design Review
Internal · Bi-weekly
1:30pm
1 of 3
Client portal deployed
3
Onboarding sequence active
Elevate Growth · 76%
Project Progress
Lumen Creative
76%
Meridian Co.
90%
Radius Studio
48%
SOP Library
62%

Your work is unique. Your systems should be too.

50+
Systems Built
Notion & Airtable
200+
Hours Saved
Per client, per year
15+
Automations
Per average build
100%
Custom Built
Never templated

Systems built to solve real problems

Every project here started with a broken workflow and ended with infrastructure that made the problem structural. From multi-state partner operations to cross-functional support consolidation — the constraint is always clarity, not complexity.

Client Work · Retail · Multi-State Operations

Scaling Partner Operations Without Scaling Headcount

America's Thrift Stores · Airtable

50+ donation drive partners across multiple states — managed by one system with no dedicated coordinator. Built a complete operational infrastructure: automated onboarding, standardized communication sequences, real-time pipeline visibility, and exception alerts that surfaced problems before they became missed deadlines.

AirtableAutomationsCustom InterfacesMulti-State
View Case Study
Client Work · EdTech · Support Operations

One System for Five Broken Channels

Empowerly · Zendesk, HubSpot, Slack

Support requests were arriving through Slack, email, forms, and personal DMs simultaneously — making it structurally impossible to measure response times, counselor workload, or resolution rates. Consolidated all intake into a single Zendesk triage system with automated routing, response templates, and counselor performance tracking. Leadership gained real-time visibility into support volume without ever touching an individual ticket. Counselor training was codified into a documented playbook for the first time.

View Case Study
Independent Build · Pipeline Management

A Job Search Run Like a Sales Pipeline

Job Tracker · Notion

Managing 40+ active applications without infrastructure means missed follow-ups, invisible bottlenecks, and wasted energy tracking status instead of preparing. Built a Notion system where stage progression, urgency flags, and follow-up timelines update automatically across six context-aware views. The only decision left is which application to work on next — not what state everything is in. Demonstrates the same pipeline logic applied to org-level partner tracking and sales operations.

View Case Study
Independent Build · Resilient System Design

A System Designed to Survive a Hard Week

Pocket Planner · Notion

Most productivity systems break the moment you stop showing up at 100%. Designed a 21-component Notion architecture where every module functions independently but connects relationally — surfacing what needs attention instead of requiring perfect maintenance.

NotionModular ArchitectureRelational DBException-Driven
View Case Study

What people say

Feedback from managers, colleagues, and customers who've experienced the work firsthand.

From Colleagues & Leadership
Mark Godwin
Mark Godwin
Director of Donations Growth & Development
America's Thrift Stores
Managed Shelby directly
Shelby has a great eye for identifying gaps in current systems and building out platforms to supplement. She was able to identify several ways to improve the tracking of a unique initiative, involving several cross functional stakeholders.
Hanmei Wu
Hanmei Wu
Co-Founder
Empowerly
Senior Leadership
Shelby was a team player and willing to help wherever she was needed. She had a positive attitude and was empathetic and supportive towards our customers. Shelby has strong communication skills and was able to solve nuanced customer service issues.
Michelle Cosner
Michelle Cosner, M.Ed.
Strategic Partnership Leader in EdTech
Empowerly
Managed Shelby directly
Shelby is an amazing communicator and collaborator! She is a creative soul who writes extremely well and has a growth mindset. She is tech savvy and knows how to proactively bring all the moving pieces together. I would rehire Shelby in a heartbeat.
Leslie Triana
Leslie Triana
Senior Operations Manager
Empowerly
Managed Shelby directly
Shelby was a strong, dependable member of our community management team. She was compassionate with our customers and instrumental in finding solutions to working more effectively. She showed up everyday with a positive attitude!
Casey Monahan
Casey Monahan
Product Designer
Empowerly
Senior colleague
Shelby is such a joy to be around. She empathizes with our customers and gives them the best level of care that she can offer. She takes initiative with novel tasks and owns everything that falls onto her plate.
Teddi Kalb
Teddi Kalb
Operations & Learning Development Specialist
Empowerly
Colleague
She always had such a passion for best serving our students and had the deep empathy required to meet the varied needs of our families. She sees every challenge as an opportunity. I admire her continued dedication to making her teams feel joy.
From Template Customers
Grace
Notion Template Customer · Digital Planner
Shelby did an amazing job at breaking down different life segments into an organized fashion. It is very easy to navigate and customize to your liking. As someone who is in Grad School but also working towards personal life goals, this planner hit all the marks for me.
Hailey
Notion Template Customer · Digital Planner
The creator — Shelby is the sweetest, most authentic seller I've had the pleasure of coming across! Her template is extensive, informative, progressive. You can just FEEL how passionate she is about it. I couldn't have asked for a better template for my diagnosed ADHD!!
Carlina
Notion Template Customer · Digital Planner
I absolutely love this planner! The whole thing was made for neurodivergent people, unlike some others where they just put 'adhd' in the title to sell a product. This planner is so colorful and engaging. Shelby is SO nice and very easy to talk to!
Megan
Notion Template Customer · Job Tracker
This tracker is extremely detailed and hits basically all the needs of a job seeker. If you are a visual learner, I would definitely recommend this tracker. Overall, I loved this tracker, and I am excited to use it while I am on my job search journey!

About

I build systems that make progress visible

I design custom operational systems for founders, teams, and individuals who've outgrown scattered tools and basic templates.

My career spans customer success, partner management, onboarding, and program execution — years inside fast-moving teams learning what holds operations together and what makes them fall apart.

Every workaround, duplicate tracker, or half-finished process is data. I don't ignore the mess — I read it. The chaos tells me where the system needs to flex, where it needs to hold firm, and where the real friction lives.

Every dashboard, view, and automation is designed with the people using it in mind — because a system only works if people actually use it.

VisibilityClarityFlexibilityFollow-through

Workflow Mapping

Understand how work moves through your org.

Smart Automations

Handoffs without manual intervention.

Clear Dashboards

Exactly what each person needs.

Shelby Watson

How to get started

1
Schedule Free Intro Call
We'll discuss your workflows, pain points, and goals. No commitment, just conversation.
2
Complete the Intake
Fill out a detailed form covering your team, tools, workflows, and what needs fixing.
3
Fit Assessment
I review every intake personally to assess scope, complexity, and whether it's the right fit.
4
Confirmation & Timeline
You'll get a clear summary of the system, what's included, timeline, and next steps.
5
Build & Handoff
I build your system in your workspace, then walk you through how it works. Timeline: 4–6 weeks.

Ready to build systems that actually work?

Let's map your workflows and build something that fits your business and the people in it.

musarium@musarium.app